Birmingham Mela, presented by Spotify, is the largest South Asian music festival in Europe. The festival, held at Victoria Park in Smethwick, features music, dance, food, arts, and crafts that highlight the cultural richness of South Asia. The festival showcases international and local entertainers, including talented artists from all across the United Kingdom.
The Mela has been a popular event in the UK for eleven years. It celebrates Asian culture and creativity, particularly in the South Asian region, through art and performances. The event attracts thousands of attendees and is known for showcasing new and emerging British artists and international talent. This is a major Mela event held outside of India, intending to promote greater accessibility to visual arts for a wider audience.
Birmingham Mela is a prominent festival of South Asian music held in the UK. The platform offers a range of music genres, such as pop, folk, and classical. Additionally, it includes performances from British Asian urban acts, dance, and visual arts. There are also arts and crafts activities, exhibitions, and shopping opportunities. The festival is attended by people from both Asian and non-Asian communities, making it a diverse, family-friendly event that appeals to all generations.
The Birmingham Mela will be held at Victoria Park in Smethwick for two days in July. It will feature two stages, a Tastes of Asia Food Hall, a funfair, a shopping bazaar, an arts village, and plenty of exciting entertainment for all ages.
