Þjóðhátíð

Icelanders rejoice in the Verslunarmannahelgi shopkeeper's holiday each year over the last weekend of July or the first weekend of August. Across the country, locals and visitors alike come together for four days of merriment, with big concerts on a stage, bonfires roaring to life, and electrifying fireworks shows. If you're looking for an epic celebration experience this summer season, be sure to join them at Þjóðhátíð in Herjólfsdalur valley.

Although some may perceive Þjóðhátíð as solely a musical event, others claim that the atmosphere is what truly matters. Three main highlights during the weekend include an awe-inspiring bonfire on Friday evening, followed by a phenomenal firework display Saturday night, and finally concluding with an unforgettable Sunday sing-along hosted by one of Westman Islands' most renowned figures. Everyone gathers on the hillside to join in singing traditional Icelandic folk songs.

As it gets closer to midnight, the energy in the air reaches an incomparable and awe-inspiring level. The valley is set ablaze with red torches that mimic Iceland's erupting volcanoes and contribute to a spectacular atmosphere. Nowadays, Þjóðhátíð has become one of Iceland's most popular festivities. Around 16,000 people take part in this event every year, while 11,000 -13,000 more travel from other countries just for this remarkable experience!